Rushing from the office to the kitchen, from the pediatrician’s waiting room to business class on a plane flying to the other end of the world, before slipping into evening dress for a festive soirée with your beloved…
A frantic start to the day… like every morning. The shrill ring of the alarm clock, a quick shower, coffee and toast on the hop with the kids. For them, carefully prepared satchels and snacks. For you, all files in order, a fully charged laptop and an upbeat attitude. And if you suddenly can’t remember what day it is, don’t bother rummaging around in the depths of your it-bag to find your mobile phone, or thumbing through your good old diary (since you’re not yet 100% connected !). The date is right there on the dial of the watch you are wearing. A 36mm-diameter black PVD-treated case housing a quartz movement and framing a black dial, teamed with a black full grain calf strap. Perhaps you will decide to rock the total-black look of the TAG Heuer Carrera Lady ? Unless a precious touch is more appropriate, with the Royal Oak Frosted Gold 37mm, powered by a mechanical selfwinding movement. Enhanced by a pink gold case and bracelet graced with pink gold hammered using a delicate Florentine technique, the dial with its inimitable Tapisserie motif displays a date window that suddenly reminds you of your obligations : your flight for New York is not tomorrow or the day after, but today – and more specifically in three hours’ time.
Carrera Lady © TAG Heuer
Royal Oak Frosted Gold © Audemars Piguet
A change of scene and a change of outfit : pragmatism is the order of the day with the World Time Reference 7130 watch by Patek Philippe, displaying the planet’s 24 time zones on a hand-guilloché blue-gray dial. The bezel topping the 36mm white gold case is set with 62 diamonds, lending a sparkling touch to a mechanical complication that proves particularly useful. While it may not prevent jet-lag, it will ensure that you don’t wind up “lost in translation” like Scarlett on her trip to Japan. You will need to hit the ground running and be ready to act swiftly as well as efficiently. You are not spending 24 hours in New York for a shopping session on Fifth Avenue, but rather as official timekeeper for an extremely important political debate. At this point in your schedule, you need to make the right choice and opt for a chic and effective chronograph that will ensure each debater gets exactly the same speaking time, to the nearest second. Why not Tudor’s Black Bay Chronograph ? Admittedly, this 41mm steel chronograph comes straight from a typically masculine wardrobe, but that doesn’t matter in the slightest, since you are eminently well accustomed to expressing your own brand of femininity.
World Time Reference 7130 © Patek Philippe
It’s those two brands namely which the Overseas is trying to compete with. More specifically the Audemars Piguet Royal Oak and the Patek Philippe Nautilus. Both have chronograph models as well as three-hand versions, and both are serious success stories among contemporary luxury sport watches. That means the companies intentionally release fewer Royal Oak and Nautilus watches (the hot models which is) than the market demands. More so, the brands strictly restrict what retailers get them (again, with all the latest versions), and carefully distribute new watches to ensure that they reach the end-consumers they need wearing their merchandise. With the Nautilus you need to wait at least a couple of years in order to pay retail price (but you can buy it anytime online by paying a small premium over retail), and also a few versions of this Royal Oak aren’t too easy to get. Therefore, the two Audemars Piguet and Patek Philippe, at least for their steel-cased luxury game watches, have been able to buck industry trends and really secure retail rates for all these timepieces.One of the more important reasons why the Royal Oak and Nautilus do this well (beyond the fact that they’re legible and comfy) is they’re immediately identifiable from a distance. The reason sounds simple, but it’s essential. This means that people who wear these watches understand that people seeing them from throughout the area (assuming they’ve watch-spotting intelligence) will really immediately understand what watches they’re, their cost, and ideally collect that the owner is more well-to-do than your ordinary Joe.
It is indeed when night falls that your watch adjusts to your more romantic mood, as you slip onto your wrist the Traditionnelle moon phase and power reserve small model by Vacheron Constantin. Its 36mm white gold case set with 81 diamonds surrounds a mother-of-pearl dial revealing a moon-phase complication so accurate that will require just one correction every 122 years. On the threshold of a long-awaited date set for this full moon, you pull out all the stops with the Brilliant Mystery Pavé. The hours and minutes take on a mysterious allure, powered by a movement that appears to be suspended in the center of the diamond-set white gold case. A radiantly glowing technical secret that works its magic : Jacob & Co. has the paradoxical gift of making you lose track of time.
Traditionnelle moon phase and power reserve © Vacheron Constantin
Brillant Mystery Pave © Jacob & Co.