Derek Cremers’ talk of an extraordinary project and the work of a lifetime is no exaggeration when it comes to the incredible metamorphosis undergone by A L’Emeraude, whose newly acquired stature – 400 sq.m. spread over three floors enhanced with oak wood and granite – not only lends a new dimension to the Place St François, but also to the entire Olympic capital. The ‘master of the house’ enthuses with evident sincerity : “We are fully ware that we are not on the Geneva’s Rue du Rhône nor Zurich’s Bahnhofstrasse, and we want our customers to enjoy an experience in keeping with the values of Lausanne and Canton Vaud. We have used local materials such as oak wood and granite, arranged comfortable and pleasant reception areas, as well as offering a view of the historical buildings on the square from the first floor. For us, it’s very important that customers spending time with us remember a fantastic moment, during which the professionalism, product knowledge, high-quality service and warm atmosphere convince them to choose this place for their next watch or jewelry purchase.”
Marina and Derek Cremers
Considering that the total complexity of this hand-wound Caliber 853 triple calendar motion inside and the obvious contemporary desire for bigger instances, the size grows even in the Large Duoface’s 47mm by 28mm dimensions to 49.4mm tall by 30mm wide. In terms of thickness, the watch sits a reasonable 10.9mm high. Truly, the delight of a Reverso like this comes in the dual faces and world class finishes. It truly sits in a class of its own with no real peers, also I have a feeling lots of people will drool over this watch. Even those people who, somewhat properly, feel that JLC is reliant on the Reverso into the point of interchangeability will agree that this watch is a good reason why.The 853 manifests itself in two dial executions on the Tribute Calendar — foremost with the silver ‘front’ dial of the watch that shows a divide day/month aperture and a moonphase indicator with a pointer date surround at 6:00. It’s more information than most could be used to seeing in such a small number of property but it remains extremely well-balanced, as a result of textbook uses of symmetry and contrast between the beveled dauphine hands, applied rose gold markers, and the beautiful silvered texture of the dial itself. And speaking of that silver dial, it acts as an antidote, counterbalancing the rose golden’s warm tones with a chilly, elegant masculinity that is just a joy to behold — something which couple rose gold watches may put claim to.Before we flip the watch above, allow me to discuss the movement itself for a minute — that the hand-cranking 853 hums along at a relatively low 3 Hertz, or even 21,600 vibrations per hour, even granting an energy reserve of about 45 hours. On paper, higher oscillations are always more of a pleasure to behold, but because there’s no running seconds hand on this Reverso, there is no visual indication that the watch is running in a lower speed. Granted, we receive a moonphase indicator rather, so it is barely a terrible trade-off.
To simplify a visit, one should distinguish between the three areas through which customers can wander in accordance with their personal preferences : the entrance to the integrated Patek Philippe and Rolex boutiques ; the entrance to the multibrand boutique also featuring jewelry*, linked by a light well to the first floor, where functional meets hospitality in a blend of elegance and efficiency. VIP guests will appreciate the discretion and cozy comfort that has been carefully thought out in every detail. Behind the scenes, everything is designed so that the 15-strong personnel can move smoothly and serenely around the premises.
For those keen to discover the ultimate concept of the new Patek Philippe and Rolex boutiques, a visit to A l’Emeraude is a must, exuding quintessential refinement all the way through to the wall decorations that are a nod to Patek Philippe’s Calatrava cross emblem and to the famous Rolex fluted bezels. This establishment has always been renowned for the quality of its selection of watches from the brands represented, an approach that also applies to Rolex which has decided to demonstrate its confidence in this entrepreneurial family by opening this boutique with them.
All the Baselworld 2017 new launches are available there. Following on from the fully integrated Rolex area, the Patek Philippe area welcomes visitors with a blend of warmth and simplicity, while showing complete respect for the brand identity codes. This collector’s dream stretches over a spacious 100 sq.m., furnished with taste and striking a perfect balance between luxury and well-being. It is a unique case in Switzerland. Trained both at Patek Philippe and Rolex, two full-time watchmakers handle fast after-sales service provided by authorized experts. Their workshops on two floors are equipped with machines for water resistance and polishing. On all levels, the security of clients and sales teams is intrinsically bound up with the prevailing professionalism that is at once omnipresent and invisible. A l’Emeraude is undoubtedly one of Switzerland’s finest watchmaking showcases.
*Jaeger-LeCoultre, F.P.Journe, Hublot, Panerai, IWC, Voutilainen, Ulysse Nardin, De Bethune, Breitling, Tudor, Romain Gauthier, Reuge, Shamballa, Marco Bicego, Morganne Bello
*Jaeger-LeCoultre, F.P.Journe, Hublot, Panerai, IWC, Voutilainen, Ulysse Nardin, De Bethune, Breitling, Tudor, Romain Gauthier, Reuge, Shamballa, Marco Bicego, Morganne Bello.