Replica Trusted Dealers Personalize your watch – Mine’s not like yours

La mienne n'est pas comme la vôtre

Tailor-made production has long been a powerful social status symbol, a sign of taste and of means. But like everything related to commerce, it is gradually coming within reach of a broader public. The trend is obvious in men’s fashion, where jackets and shirts cut to the wearer’s exact measurements have moved on from being exceptional objects to now-affordable pleasures. Based on sophisticated data systems, workshops located in countries with low manufacturing costs, as well as by reducing the number of options, the so-called “semi-bespoke” approach has conquered the masculine wardrobe. Now comes the turn of the watch. It all began with multiple strap choices, a simple service offered by a number of brands. Not to mention specialists providing leather in a range of colors, shapes, thicknesses, overstitching, cuts and materials on request. The issue of watches’ uniqueness has now been stepped up a notch.

La mienne n'est pas comme la vôtre

A creation from VACHERON CONSTANTIN’S Atelier Cabinotiers, the Celestia Astronomical Grand Complication 3600. © Vacheron Constantin

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The Swiss watch industry cannot rely on the labor cost savings afforded by Turkish, Tunisian and even Chinese salaries, which means it must leverage the other two mechanisms. As far as data systems are concerned, everything crucially plays out behind the scenes. Retailers of all types, often of the multibrand variety, must be equipped with software serving to present the options available, take orders and trigger production. It is here that tailor-made is distinguished from ready-to-wear. It takes a logistical path outside existing standards, series production, stock and time optimization processes… And yet it must not impede reasonable delivery timelines.


Conceiving a watch entirely in accordance with clients’ desires is known as bespoke. It remains the exclusive preserve of a few major brands such as Vacheron Constantin with its Atelier Cabinotiers, one of the rare such departments whose creations are sometimes rendered public. Bovet is organized in such a way as to deliver profoundly modified models, including the possibility of decorating the movement, the case and of course the dial. The face of a watch is indeed the main concern of connoisseurs looking to commission special watches. Whether portraits or depictions of familiar or mythological creatures, a number of brands produce micro-paintings. These offers are however costly because they are again extremely diverse and individually handled. To simplify operations, bespoke is thus increasingly focusing on semi-bespoke, meaning limited customization possibilities. Jaeger Lecoultre Vintage Watches For Sale Replica has made this a specialty of its Reverso models. The latter have indeed always been personalized on their ‘blank’ side, namely the swiveling caseback. It was thus logical to address their other side, which is why the brand has enriched its Atelier Reverso with hard stone dial options, complementing an array of straps available in a broad range of colors and materials.

La mienne n'est pas comme la vôtre

A few examples of Reverso models with hard stone dials that may be ordered from Jaeger LeCoultre © Jaeger LeCoultre


Bulgari has come up with Twist Your Time, enabling clients to choose the case material, the degree of gemsetting, as well as the color of the dial and strap of their Serpenti. This app available in boutiques is the most comprehensive and connected of its kind. Taking things even further, the modestly sized Armin Strom brand offers – at no extra charge – a chance to personalize the color of its movement components, which are highly visible given that the brand mainly produces openworked models. This results in watches that are unique to their very depths, which is the whole point. It’s all about treating oneself to a watch that has no equivalent, without having spent the time and money hitherto indispensable to achieving this supreme form of exclusivity.

La mienne n'est pas comme la vôtre

Twist Your Time is an app serving to customize Bulgari’s Serpenti in boutiques © Bulgari

The Jaeger-LeCoultre Geophysic Universal Time isalso, as the name indicates, a world timer and to the best of my knowledge, it’s the sole world timer available today which also includes a deadbeat seconds hand. For those uncertain of how it functions, a world timer is a drawback that allows the wearer to tell the time in just about any region of the planet with the help of the city disk and the 24-hour disk. The exact mathematics calls for a small learning curve and some general knowledge, but it is a rather intuitive system.A deadbeat seconds is a bit more uncommon, so much as mechanical complications go. The simplest way to explain it is to imagine the seconds hand behaving exactly the same manner as it might on a quartz watch — a distinct tick for each second. Also known as a true moments drawback, this was historically (much before the introduction of quartz) prized by watch owners as it assisted them tell time precisely into the second. Given the mechanical sophistication in designing a true seconds motion and the attendant premium in price, it is not completely a surprise that the complication is uncommon. In addition to Jaeger-LeCoultre’s Geophysic watches, the ones I can think of immediately are the Habring2 Erwin along with the Gr?nefeld One Hertz.An intriguing factoid (and yet one that Ariel is fond of replicating) is that the caliber 772 motion in the Geophysic Universal Time has just 1 component less than the motion at the time-only Geophysic True Second, the caliber 770. That number is 274. I am not entirely certain how Jaeger-LeCoultre was able to bring a world timer complication but reduce the total quantity of components by you, however they have.The grade 772 can also be equipped with the brand’s proprietary Gyrolab equilibrium. The Gyrolab equilibrium is designed to be more aerodynamic and to improve rate keeping accuracy over time.

For its 16th anniversary, has created a series of unique models, some of which are still available from its shop.

La mienne n'est pas comme la vôtre

Unique models available on WorldTempus’ shop © WorldTempus

Paul O’Neil’s advice – Chief Editor of
The creativity of the watch industry and the numerous different crafts that can be involved in the production of a watch allow levels of personalization that far exceed those of the fashion industry. Beyond the choice of materials, the notion of bespoke in fashion is about the perfect fit for the customer. In watchmaking it is about the customer himself or herself adding a personal touch to the design or decoration of their watch. With the growing importance of e-commerce, interchangeable straps are now becoming the norm and brands are looking to offer even more personalization options. New colored sapphire crystals offered by Rebellion and choices of colors for the movement finish by Armin Strom are just two of the examples you can find on WorldTempus.

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