Even though the recent earthquake of Mexico on Sep 19th 2017 affected severely the flow of life and business in Mexico City, the SIAR 2017 Organizing Committee and the participating brands decided to rise to the challenge and continue with the most important watch exhibition in South America. The Salon SIAR 2017 ran from October 17th until October 19th at the prestigious Hotel St. Regis in the center of Reforma Avenue in Mexico City.
During the three days of the exhibition, relevant figures of the Mexican and South American political, financial and social communities visited the stands and meeting rooms where prominent Swiss watch companies and their respective CEOs and leaders explained their products, concepts and designs in a direct manner.
Christophe Claret was at the SIAR with its new creations
As in previous SIARs, several brands introduced new products and limited editions at the venue, such as Hublot with its new Hublot Big Bang Classic Fusion Calaveras, Baume & Mercier Clifton Club Seleccion Nacional de Mexico, Manufacture Royale Androgyne Mexico and Louis Moinet Metropolis Sunrise Sonora, the sale proceeds of which will be used to help the citizens affected by the Sep 19th earthquake.
The Circle of this Vacheron Constantin Traditionnelle Entire Calendar Collection Excellence Platine is quite clean and simmer for a complete calendar, because of the symmetrical positioning of the apertures for the month and day over the 9 o’clock and 3 o’clock hour mark, instead of the more commonly used sub-dials. A blued hand to your pointer-style date farther helps legibility and reduces recoil clutter, keeping the overall design simple and elegant.The dauphine-style hands, Maltese cross logo and “bâtons de Genève” hour-markers (a fancy title for sticks) are especially made from platinum, but rather 18ct white gold. The most important reason for this might be that the machines used to create hands and indices are put up for gold rather than platinum — such small pieces could be unbelievably tough to craft from platinum, perhaps the hardest metals to operate with from the luxury watch industry. Still, at this price point it might happen to be a small, but neat touch of additional focus, that would have worked well together with the Pt950 bloating on the dial.A railroad minute track runs the periphery of the dial, with a well-proportioned minute hand reaching all of the way to said track along with the hour sitting comfortably just in the hour mark. Too often manufacturers undermine legibility with hands that are just a tad too short or too long, a minor qualm perhaps more aesthetic than functional in nature, but one we thankfully do not need to worry about using all the Vacheron Constantin Traditionnelle Complete Calendar Collection Excellence Platine. The hands and hour markers are bi-faceted, which should offer a play of light and a few visual interest on the otherwise sandblasted platinum dial.At prime position near 6 o’clock with this dial is your moon phase indicator, which uses a mechanism more precise than the standard ones, since it requires over 122 years for this to be off with a complete day. We know that is an arbitrary method of deciding the accuracy of a moon phase screen, but precision is not the real reason for the popularity of this “poetic” display.
The SIAR 2017 presented awards in several categories to notable watches and brands at a Gala that was used to collect and donate funds to those affected by the earthquake. Bulgari was awarded the Watch of the Year award for the Bulgari Octo Finissimo Automatic, Chanel scooped the Ladies Award for the Première Camélia Skeleton and Hublot took the honors in the Sport Watch category with the Techframe Ferrari 70 years Tourbillon Chronograph.
The Rising Brand award was received by Roger Dubuis for its Excalibur Aventador S, while the Chronograph prize was awarded to Richard Mille’s RM 50-03 McLaren F1 Split Seconds Tourbillon Chronograph. In the Concept watch category the Zenith Defy LAB was the winner and in the High Complication the Vacheron Constantin Les Cabinotiers Celestial Astronomical Grand Complication 3600 received the recognition from the SIAR 2017 Jury.
Finally, in the Watchmaking Value category, Patek Philippe received the award for its 5320G Perpetual Calendar and Chopard’s Karl-Friedrich Scheufele was recognized with the Special Tiempo de Relojes Award.
The SIAR 2017 once again offered a solid platform for watch brands to present their watches and to get closer to the aspirations of the Mexican and South American markets. Communication and perception are key in these markets and the SIAR affords a great opportunity to encounter, in an intimate fashion, these two sides of the business.
Louis-Joseph Touron (Swiss Ambassador in Mexico), Carlos Alonso (CEO of the SIAR) and Carlo Lamprecht (CEO of the GPHG) proceed with the formal opening of the SIAR 2017 at the St. Regis Hotel.