Jean-Claude Biver, President of the Watches Division and President of the Board of Directors of Zenith, announces the appointment of Julien Tornare as CEO of Zenith, effective May 1st, 2017. Julien Tornare will report to Jean-Claude Biver.
In this role, Julien will be focusing on the renewal of Zenith, developing its markets and activating its marketing initiatives.
“Julien’s strong international and commercial experience in watches will be crucial to the development of Zenith, which is enjoying renewed success since Baselworld and the launch of the new Defy El Primero 21 watch,” Jean-Claude Biver commented.
Julien Tornare is an Economics graduate from the University of Geneva. In 2000, he joined Vacheron Constantin as head of the Swiss market, later becoming President of the North American subsidiary. Julien Tornare directed Vacheron Constantin international sales from 2009 to 2011, and subsequently helped develop the Asia-Pacific region as Managing Director until April 2017.
Let’s step back a bit and discuss why this fast operating, silicon material technology is all a big deal. The name of the game here isn’t just to be exclusive with something different, but more importantly – about wristwatch performance. In the words of Jean-Claude Biver, “I imagine this is what Abraham-Louis Breguet would be excited about if he were alive today!” While we’ve seen an enormous level of variety in timepiece design over the years, there is very little new in terms of actual performance increases. That means that most mechanical watches produced are similarly accurate. Of course, there are major differences in terms of how well regulated a movement is, or how well it is constructed, but at the end of the day you can only tweak a standard mechanical watch movement to be so accurate.